Franchise Business Information

It starts with the development of the story, which should percolate through the marketing materials, like the franchise brochures, website, newsletters and videos. CEO of iFranchise Group, Mark Siebert, shares his knowledge of the essentials. read more franchisee info..

This article outlines a range of key factors and decisions to consider when evaluating international franchising in the UK and Europe. read more franchisee info..

How do you tell when a business ‘franchisable’? What are the benefits of franchising, and what is involved? In this article Mark draws on his experience in franchising to explore each of these issues. read more franchisee info..

In this article Jerry Wilkerson explains how progressive franchisors encourage and stimulate their employees to think and grow with the system. read more franchisee info..

Returning from a recent trip, Jerry Wilkerson explains the huge potential (and complex challenges) encountered by foreign franchisors entering China. read more franchisee info..

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